![]() This may also persuade customers to leave more positive reviews. You could use a system where customers who leave a review are entered into a prize draw. Amazon keeps it simple, using a star rating system which is clickable within the email:Īgain, incentives always help. There are several ways you can optimize how you collect testimonials or reviews. Relate to every individual by sending relevant testimonials to different segments of your customer base. After all, you may have a good insight into why your customers love you, but who better to put it into words than them? Include a high-quality photo of a real customer to add an authentic, human element. ![]() A glowing testimonial is a great example. Emphasize the call-to-action ( CTA) with lots of white space and keep the copy short and sweet.Īs well as gaining exposure, you can also use social proof to fuel engagement. You can draw inspiration from brands such as Uber and Graze when designing your referral program, but the basic ingredient is to make it easy for customers to introduce you to their friends. A referral email campaign relies on the same principle but simply adds momentum, helping you grow your customer base organically and quickly. They are your loyal customers, who share your product or service through word-of-mouth ( WOM). Your greatest brand advocates are not on your marketing team.
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